I’m going to a bollywood themed 50th birthday tonight. Hopefully it will be just like this….
Oh you pretty things, don’t you know your driving your mamas and papas insane#
That punchy off key piano. Perfection.
I love time lapse videos. I find them both curious and fascinating. Here is one of my favourites…Noah K, Everyday. This video and the accompanying music are just beautiful. The way his hair changes in every frame - he actually looks like he is in motion, life is literally passing him by…
Yummy chicken kievs with a cheese and garlic middle. Served with southern style salad with attitude!
I’m attempting to cook more all the time, and this is something I made last week. It was really easy and fun to make…and tasted better than the processed version by far!
To make the kievs I butterflied the chicken fillets (so they lay open like a book), covered them in clingfilm and battered the s**t out of them with a rolling pin.
Then I mixed up butter, garlic, cheese, spring onion and tonnes of parley. I rolled a portion into baguette shapes and wrapped the chicken around it securely.
I dipped the chicken into flour, then in a bowl of beaten eggs and then I rolled them in breadcrumbs…making a bit of a mess in the process..
The kievs were then fried up in oil for about 15 mins.
The salad was made with cucumber, spring onions, leaves, soured cream, mayonnaise and paprika, salt and pepper. It was garnish with the slices of hard-boiled egg.
See the full recipe here!
A song for last thing at night.
Don’t make a song and dance about your Brand…let someone else do the hard work for you.
That is what high street food chain Nando’s have done. It seems that their cult status has now been cemented with the creation of “Nando’s Skank”, a video by the chart topping singer/rapper Example, and his equally talented friend Ed Sheeran, who sing about their love of the peri-peri chicken in a YouTube post which currently has 938,056 views and counting.
This video is a great example of viral marketing working well. The benefits have come organically, quickly and cheaply. To put the above view figure in context, two days ago the number was 932,771, and the reach potential is still huge. This is a song people will put as their ringtone and show to their mates.
So how did Nando’s manage this?
Nando’s have a string of celebrity fans, who legend have it, are lured in with the promise of the infamous Nando’s black card. Any celeb who gets their hands on this bit of plastic has a passport to an unlimited supply of peri-peri goodness. Oprah Winfrey, David Beckham and Pixie Lott are all rumoured to be in possession of the exclusive benefit. In exchange, Nandos are able to namedrop like there is no tomorrow on their blog, and receive mouthy support from the highest calibre of brand advocates the 21st Century has to offer - The almighty celebrity.
Even if Becks and co dine out on their black card every day of the week, my figures suggest that from all that media coverage, the return on investment for the restaurant is definitely worth its weight in chicken!
It’s a classic chicken and egg scenario. That is, what came first; The black card or the famous fans? I guess we’ll never know.
Twitter looks for opportunities to monetize it’s services.